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    1121 Extra Long Grain Basmati Rice

    A variety of Elongated Grain Length, separately cooked grains - choice of royal cuisine.

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    Super Kernel Basmati Rice

    The Basmati aroma, none other variety can beat! Sharp edged grains, choice of high quality rice lovers.

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    Super Basmati Rice

    This superior grade basmati rice is a fast moving variety for its price competitiveness and great taste.

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    PK 385 Basmati Rice

    An everyday basmati rice variety seen on retail store shelves both in bulk and consumer packing.

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Rice Experts in Pakistan

Basmati rice is an aromatic rice variety that is grown in Pakistan and India. It is famous for its long slender grain that upon cooking elongates to almost double of its length rather than its width. It is also called the 'Queen of Fragrance'.

There are more than 40,000 different varieties of rice. Of the 40,000 varieties more than 100 grow world-wide, but only around 10% are marketed and sold. According to www.irri.org, there are around 120,000 kinds of rice varieties known to exist.

Rice is the main source of food for half the population of the world.

Including rice-growing countries, around 90% of the world's rice crop is consumed in Asia, Middle East & African regions.

Rice is considered staple because of its easy availability, qualities of simple cooking, easy storing and it's affordability compared to other foods items. It is also the very first solid food a baby can have and is ideal for even the elderly people who have trouble digesting and chewing other types of food without compromising the nutrition needs.

Parboiled rice also called Sella rice is the variety that is boiled while in the husk. This process of boiling gives the rice not only a new color & texture but also increases its strength to achieve better cooking results.

Both the types of rice have the similar amount of carbohydrates and proteins. The only difference that makes them apart is the polishing process that decreases some nutritional value. Brown rice has layers that are rich in vitamins and fiber compared to polished white rice.

Rice provides 20% of the world's dietary energy supply, more than any other crop. It provides about 700 calories/person/day to 3 billion people.

Rice is planted to approximately 154 million ha worldwide, or about 11% of the world's cultivated land.

Astounding 90% of the production of rice is grown in Asia of the total rice production around the world of 95%.


Worldwide average production 2000-2002 was 592 million tons, up from 257 million tons in 1966; demand is predicted to rise to 771 million tons by 2030.

Rice is cultivated in 113 countries on all continents except Antarctica; it is the staple food for 17 countries in Asia and the Pacific, nine in North and South America and eight in Africa. Some of the largest rice producing countries are.
Vietnam,Thailand, Pakistan, India, China, America, Bangladesh, Myanmar, Philippines, Brazil, Japan, Indonesia

It depends upon the maturity of the rice being produced. Usually it takes around 90 to 200 days for the rice to mature.

Rice has been successfully grown in both hot as well as cold places around the world. Except for Antarctica, where it is too cold to grow anything.

Rice is the staple food for two-thirds of the world’s total population, making it the most used source of food than any other. Rice is an excellent food to help keep your body healthy. For the huge list of health benefits of rice, following are some key nutritional benefits that rice contains;

- Rice is easily digested and is an ideal food for the sodium-restricted areas.
- Rice contains only 103 calories per half cup serving of white rice and 108 calories per half cup serving of brown rice.
- Rice is fat-free, sodium-free, and cholesterol-free with also being a complex carbohydrate.
- The protein rice contains is considered one of the highest quality of proteins to that provided by any other cereal grain.
- Rice lowers high blood pressure, is anti cancer, balances blood sugar levels and is a great source of revitalizing your energy. 
- Rice is anti-oxidant too. Anti-oxidant is so called substance in a human body, which helps prevent and repair damage done by various diseases.

There are two types of starch found in rice. One is Amylopectin which is a wax like starch and helps give rice a sticky consistency upon cooking. Other is Amylose which makes the rice stay separate and fluffy.

On cooking rice swells to give at least three times its original weight.

Rice contains magnesium, phosphorus, manganese, zinc, vitamin B3, vitamin B5, vitamin B6, folic Acid, iron, calcium and potassium.

The maximum size of container used to ship rice globally is twenty (20) feet FCL.